Katie Davies

Led end-to-end delivery of global digital campaign activations for Diageo Rare & Exceptional, ensuring on-time, cross-market launches and managing creative briefing through deployment.

Directed content production and uploads across DCH and Umbraco CMS, overseeing external developers and designers while supporting a smooth CMS migration to DDP 2.0.

Oversaw the successful digital launch and global rollout of the JOHNNIE WALKER Vault luxury platform across JW.com, DR&E, and J&B.

Achieved 100%+ signup target for the Private Blend Experience and drove 50+ product enquiries for the Private Sales team through automated ECRM journeys in SFMC.

Developed and maintained the comprehensive digital roadmap, effectively managing scope, prioritization, resource allocation, and ensuring strategic alignment.

Led end-to-end campaign activations for the Rare & Exceptional website, managing digital content from creative briefing through development, QA, and launch.

Successfully oversaw the global rollout of multiple social content series and editorial pages, consistently meeting critical activation deadlines.

Collaborated effectively with developers on the successful launch of the new DRE DDP platform, ensuring seamless integration.

Directed comprehensive content management across DCH and Umbraco CMS, optimizing workflows and asset delivery.

Developed and distributed global campaign toolkits and activations, enhancing cross-market efficiency and brand alignment.

Managed and delivered diverse digital projects, encompassing website localizations, paid social content, and small-scale productions for key clients including Johnnie Walker, Talisker, and The Singleton.

Developed comprehensive project scopes, allocated resources efficiently, and constructed detailed timelines to ensure smooth execution and on-time delivery.

Directed and managed creative teams, ensuring quality control and compliance with technical specifications for all digital assets.

Streamlined asset management and CMS uploads for global brand campaigns, improving operational efficiency.

Coordinated high-volume digital campaign activations for Adidas Originals across 19 EU markets, ensuring consistent brand presence.

Managed complex seasonal and monthly digital activation schedules across diverse product categories (hype, statement, inline).

Collaborated strategically with cross-functional stakeholders including buying, merchandising, CRM, paid media, analytics, and site operations to ensure seamless campaign delivery.

Directed the briefing and management of localized content in partnership with in-house creative agencies.

Managed a diverse portfolio of digital projects, including website localizations, social content, asset adaptation, and image production for key clients like Love Beauty & Planet, Dove, Lipton, and Pukka.

Developed detailed project scopes, prepared accurate estimates, and managed timelines to ensure consistent on-time delivery.

Implemented rigorous quality control processes for creative assets, ensuring adherence to technical and brand standards.

Directed efficient asset management and ensured precise content uploads across all platforms.

Provided expert copy editing services, ensuring high-quality, error-free content for various clients.

Developed and researched engaging resource materials, enhancing client communication strategies.

Managed diverse marketing and content initiatives, contributing to improved online presence and audience engagement.

Developed and executed digital content strategies across various platforms, increasing brand visibility.

Managed content calendars and workflows, ensuring timely delivery of digital assets.

Collaborated with marketing and design teams to produce engaging online content.

Analyzed content performance metrics to inform future strategy and optimize user engagement.